UI Design Patterns

UI design is not so much about how an interactive looks but rather focuses on implementing the correct tools in order for the user to successfully accomplish their goals. Because the fundamental principles are so simple, it is easy to forget the basics and stray away from UI design. A strong UI should reflect a balance of good aesthetics and an effortless interactivity which guides the user through their experience.

Continue reading →

User Scenarios

As mentioned before, each stage that is included in the process of developing an interactive product relates to one another. A user scenario is highly dependent on a user persona to be able to reach its full potential. Where a user persona develops a hypothetical user, a user scenario depicts a proposed situation based on the persona and how they would interact with the product in order to reach a given goal.

The fundamental topics that should be addressed include:


This helps the designer follow a visual navigational path and discover what elements are missing and which don’t work. Therefore, it is important to develop a thorough user scenario in order to create a successful interactive product.

Below is a great website which goes through step-by-step how to develop a strong scenario.


Persona Profiles


A user persona is the development of a fictional character who is a representative of the intended audience. The purpose follows to reflect the goals and behaviour of the hypothetical users to help designers visualise the user experience.

Some of the fundamental questions that need to be considered when creating user personas include:

   What are the tasks the user is trying to perform?

            Are there different tasks for different personas?

Continue reading →

Instructional design revolves around a visual hierarchy which teaches the audience how something works or how to do something. Poorly directed instructions affect the user experience greatly which ultimately makes the product undesirable and useless. It is important to account for the cultural differences as well as the targeted audience to successfully create an instructional design.

Continue reading →

Introduction to Design Patterns

Design patterns are a principle which solves common design problems through conventions developed in terms of user interface and page composition. They should be employed in the right situation, not used merely because it’s the norm. How it is received is dependent on the problem and whether it is the correct resolution or not.

The basic design patterns include:

Continue reading →