After assessing the feedback given in class, I rethought my original logo and went back to the foundations of the brand. From there, I designed another logo which I believe represents my website more clearly than the previous one.
Rather than using a word logo, I’ve opted to design a vector style logo. The reasons behind this reflect the feedback given about legibility, visibility and being able to make a connection between the logo and the website. So, I’ve combined two elements together, a suitcase and a light bulb, to create a better representation of my concept – a website that helps people learn and understand interview protocol.