DAVE’S USER PERSONA
A user persona is the development of a fictional character who is a representative of the intended audience. The purpose follows to reflect the goals and behaviour of the hypothetical users to help designers visualise the user experience.
Some of the fundamental questions that need to be considered when creating user personas include:
What are the tasks the user is trying to perform?
Are there different tasks for different personas?
Using the program Adobe Illustrator, creating wireframes and mockups are essential to develop which enables the designer to envision what the final outcome will roughly look like. By implementing the ‘Layers’ tool, it allows the product engineer to slowly build their interactive prototype. Through the use of guides, having these foundations are helpful in ways that are powerfully informative to the designer and their team.
Below is a continued example of ‘How to Make Toast’.
The design process should not be overlooked as it provides the designer with insights to their production. In fact, it is during this progression where they fully develop their existing ideas as well as promoting new ones. Bill Verplank breaks this process down into 8 simple phases.
Error – Idea – Metaphor – Scenario – Task – Model – Representation (Prototype) – Manipulation (Interaction)
Through these early developments, it helps the designer to understand, define and frame what needs to be solved and how to overcome it. For example, using a context scenario allows the designer to observe and comprehend the situation, the people and their needs in order to successfully reach their goal.
This is a collaborative project based on the First Aid – Red Cross App. As a team, we deconstructed the interactive to understand how all the elements conjoined into one to produce the instructional design.
The Red Cross App provides an inbuilt interactive interface that allows users to react in real time to emergency and disaster events.
The app enables users to choose from a multitude of scenarios and provides solutions facilitated through back end flowcharts which narrow down possible cause/effect and solutions. Below is a link to a short video which introduces the general use of the app.
Utilising a UI flow diagram is another useful tool to visualise an interactive product. It maps out all the pages needed to be included as well as important details such as navigation buttons, titles, rough image placements etc. As mentioned before, for a designer, being able to analyse a structured diagram helps them notice what elements are missing.
Below is an example. (‘How To Make Toast’ cont.)
Like flowcharts, employing storyboards is an excellent tool for developing an interactive design product. It provides a visual representation of what is envisioned, which allows the designer to realise any complications and improve their idea.
Below is an example of a simple storyboard on ‘How to Make Toast’.