After assessing the feedback given in class, I rethought my original logo and went back to the foundations of the brand. From there, I designed another logo which I believe represents my website more clearly than the previous one.
A user persona is the development of a fictional character who is a representative of the intended audience. The purpose follows to reflect the goals and behaviour of the hypothetical users to help designers visualise the user experience.
Some of the fundamental questions that need to be considered when creating user personas include:
What are the tasks the user is trying to perform?
Are there different tasks for different personas?